Case study · From the Pluris libraryReceipt no. 3758
What sucked
The client is a professional services company that sells into the real estate industry, with aggressive revenue goals and hiring plans.
New sellers learned by running practice calls with a manager playing the prospect, so the number of practice calls any rep could get was capped by manager time. That made seller training the constraint on growth. Ramp was slow, and win rates depended on how much one-on-one coaching each rep happened to get.
What they built
Atherial deployed ElevenLabs voice agents that play the client's real buyers and a custom coach on Gemini Flash that scores each practice call against winning transcripts by deal stage, with a dashboard showing managers who is ready for live leads.
What changed
70%
Faster new-hire ramp than training with managers playing the prospect
34%
Increase in cold-call conversion rate
More practice calls
Rep training call volume rose with no added manager time
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