B2B sales reps were spending 4–8 hours a week on pre-call research, CRM updates, and post-call note-taking, administrative overhead that came directly out of selling time.
The tools to solve this already existed, but most sales organizations lacked the playbooks and configurations to embed them into rep workflows in ways that actually stuck.
Ben Gold's practice deploys structured configurations and purpose-built prompt libraries using ChatGPT, Claude, Fireflies, and Humantics into existing B2B sales workflows, with a signature 10-minute pre-meeting intelligence package that automates research, CRM context, and talk track suggestions before every call.
Sales rep administrative overhead, research, note-taking, CRM updates, reduced by 4–8 hours per week through AI-augmented workflow.
Automated pre-call research delivering account context, CRM history, and suggested talk tracks assembled in under 10 minutes before every call.
Ben runs his own practice at 3–4x productivity using the same AI stack he deploys for clients, a live proof of concept for the methodology.
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