Case study · From the Pluris libraryReceipt no. 3227
What sucked
The client is a marketing agency whose customers are real estate brokerages.
Its reps spent about 40 hours a week manually finding leads across listing sites, spotting intent signals and updating the CRM before a single outreach went out. That manual research capped how much outbound prospecting the team could do, and left reps little time for the outreach itself.
What they built
Atherial built a nightly pipeline that scrapes about 12,000 realtor.com listings across 300 ZIP codes via ScraperAPI, fills gaps in agent contact data with Perplexity Sonar, and syncs rule-qualified leads to the CRM.
What changed
40 hrs/week
Manual prospecting time eliminated for the agency's reps
100+ leads/day
Qualified, enriched leads delivered to the CRM daily
12,000 listings
Processed across 300 ZIP codes overnight
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