From the firm's own write-upReceipt no. 7142
What sucked
A large SDR team was spending too much time on manual prospect research and inconsistent outreach, while adoption of modern AI tools lagged, capping the team's productivity.
What they built
Rather than building custom software, Malleable AI delivered an AI-enablement program: workflow redesign, hands-on training, reusable prompt patterns, and an internal champion model that taught the SDR team to use off-the-shelf tools, Perplexity, ChatGPT, and Copilot, effectively for research and outreach.
What changed
-62%
Time to research new accounts
-36%
Time to draft personalized outreach
Higher fluency
Significant increase in employee engagement and AI fluency
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