From the firm's own write-upReceipt no. 3291
What sucked
A marketing organization wanted to improve conversion but was limited by traditional workflows that did not effectively combine human and AI strengths.
It needed a proven way to redesign how marketers and AI work together.
What they built
Human Machines piloted a redesigned Human-AI marketing workflow, integrating AI into the campaign process alongside human marketers, which increased marketing conversion by 50-60%.
What changed
Conversion increase
Increased marketing conversion by 50-60% through the piloted Human-AI workflow.
Redesigned workflow
Restructured how marketers and AI collaborate across the campaign process.
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