A mid-size SaaS company's 60-person marketing team had uneven AI knowledge, most rated 2–3 out of 5 on AI literacy, and was stuck in pilot purgatory, running experiments without scaling results.
International content translation cost $20K/month and took six weeks per cycle; video storyboard approval consumed five weeks per production. Without a structured adoption program, AI spend was wasted and team satisfaction was declining.
A25 designed and deployed a structured AI adoption program for a 60-person SaaS marketing team, a custom GPT for international content translation across five languages and Canva's text-to-image tools for live video storyboarding, both built on existing ChatGPT Enterprise and Canva infrastructure.
Across campaign costs, translation, video production, and content creation, the client saved approximately $500K over the engagement, verified through their own internal 12-month assessment.
Custom GPT replaced a team of 15 translators across five languages, cutting monthly spend from $20K to ~$2K and compressing the six-week review cycle to one week.
By storyboarding live with Canva's text-to-image tools during kickoff meetings, the video team collapsed five sequential approval steps into a single collaborative session.
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