From the firm's own write-upReceipt no. 2556
What sucked
Ontex's product innovation decision-making was slow, with R&D and market testing taking weeks to validate new packaging and product concepts.
The sequential approval process created wasted effort and delayed decisions on which ideas to pursue.
What they built
Board of Innovation built a custom AI feasibility engine, architected as a multi-agent system, that instantly analyzes new product ideas against operational, technical, and cost constraints. It creates a live feedback loop between creativity and execution rather than a sequential hand-off.
What changed
Weeks to minutes
Feasibility checks that previously took weeks now return in minutes.
Single category to enterprise
The tool scaled from one product category into an organization-wide capability.
Live creativity-to-execution loop
Instant validation replaces sequential R&D and market-testing approval cycles.
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