Noble People, an advertising agency, faced a persistent challenge that CMOs across the industry share: determining the right budget split between brand-building and performance media, and then convincingly pitching that allocation to their CFO.
Without a rigorous, evidence-backed rationale, brand marketing budgets were routinely undercut because they lack a direct correlation to sales. Marketers were spending excessive time preparing budget presentations, often from a blank page, with no structured framework to defend their decisions.
Stoop Studios built Budget Balancer, an interactive web tool that uses a GPT-4o Assistant to calculate the optimal brand vs. performance media split grounded in the Binet and Field academic frameworks, then connects users to a voice-enabled virtual CFO via OpenAI's Realtime API for pitch practice.
Marketers who previously faced a blank page now receive a personalized brand vs. performance split, backed by Binet and Field's peer-reviewed frameworks, in minutes rather than days.
The voice-enabled CFO simulation gives marketers a live practice environment to stress-test and refine their pitch, a capability previously impossible to replicate without live role-play partners or coaching.
Allister designed the tool to compress work that would otherwise span multiple days of research and slide-building into a running-start session, getting marketers off a blank page fast.
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