Case study · From the Pluris libraryReceipt no. 1888
What sucked
Engine's data was fragmented across multiple systems.
The company needed to optimize marketing spend against its LTV:CAC ratio across all marketing channels.
What they built
CorralData's Connect platform unified Engine's fragmented sales and marketing systems, Gong.io, Salesforce, and HubSpot, into one environment, with Custom Reporting and Ask Corral for querying. Reverse ETL pushed insights directly to ad platforms and marketing agencies so the team could optimize spend against LTV:CAC across channels.
What changed
LTV:CAC up
Significant increase in the LTV:CAC ratio; figure not disclosed.
Lower cost per account
Reduced cost per major account; amount not disclosed.
Efficient conversion
Enhanced efficiency identifying and converting high-value customers.
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