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Case study · From the Pluris libraryReceipt no. 5192
What sucked

Consumer packaged goods brands were running new product development cycles that took 6–8 months from concept to validated prototype, a timeline that made it impossible to respond to fast-moving consumer trends or test multiple concepts in parallel.

Manufacturing cost estimates alone required 6 weeks of supplier back-and-forth. The constraint wasn't capability; it was process.

Consumer Goods & CPGProduct & Engineering4–6 months
What they built

Board of Innovation built an AI-native NPD engine that restructured every stage of the product development process, concept generation, consumer insight synthesis, formulation modeling, and packaging iteration, around AI-augmented workflows operating in days, plus a manufacturing quoting tool that reduced supplier cost estimation from 6 weeks to same-day.

What changed
6–8 Months → Days (NPD Cycle)

Full new product development cycle, concept to validated prototype, compressed from months to days using AI-native workflows.

6 Weeks → Same-Day (Manufacturing Quoting)

Supplier cost estimation cut from 6-week lead time to same-day turnaround for CPG clients.

Teams Shift to High-Value Prototyping

CPG innovation teams freed from process administration to focus exclusively on high-judgment prototype evaluation and decision-making.

Time to results
4–6 months
Company size
251-1,000 people
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Who did it
Amir Ouki
AI Innovation Lead, BOI (Board of Innovation)

Vetted by Pluris.