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Case study · From the Pluris libraryReceipt no. 9417
What sucked

The chair of a national conference for a global peer network of business owners wanted each of a couple hundred attendees to meet the person they most needed to meet.

The default was an alphabetical seating chart. Doing better required detailed attendee data, which meant a long survey with every question required.

Professional ServicesOperationsUnder 4 weeks
What they built

North Group built a required 80-question attendee survey, a custom AI matching model that paired a couple hundred conference attendees across four formats under chair-set criteria and guardrails, and an AI agent that wrote each opted-in attendee a personal readout.

What changed
9 in 10 completed

Attendees who finished an all-required survey that took 37 minutes on average

100 readouts

Personal ~800-word readouts, each sent within about 15 minutes of submission

59 of 81 opened

Readouts opened, of the first 81 delivered

Time to results
Under 4 weeks
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Who did it
Julian Wells
Co-founder & Partner, North Group

Vetted by Pluris.