From the firm's own write-upReceipt no. 8332
What sucked
Yseop's NLG software relies on domain-specific knowledge and linguistic rules, so configuring it required syntax expertise that its target users, technical document writers, not programmers, did not have.
The complexity kept the product locked to bespoke, per-company implementations.
What they built
Loft used ongoing customer research and service design to identify the user roles that fit the regulatory framework, then built role-specific, no-code workflows. Combining UX design with data-modeling expertise, the team streamlined the data-mapping process so non-programmers could configure and generate reports.
What changed
Universal self-service
Transformed bespoke, per-company designs into a universal self-service platform deployable with minimal effort.
No-code configuration
Enabled non-programmers to configure NLG and generate compliant reports without specialized syntax expertise.
Award-winning platform
Resulted in a comprehensive, award-winning web-based SaaS platform for natural language generation.
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