From the firm's own write-upReceipt no. 5512
What sucked
Nestlé's trend data provided only short-term forecasting insight, leaving the company without a way to anticipate where consumer preferences were heading over the long term.
Competitors could not predict preferences a decade out, and neither could Nestlé's existing capability.
What they built
Board of Innovation built an AI-powered tool designed to predict consumer flavor preferences ten years into the future. Described as an 'AI Build' project, it enables what the page calls the previously impossible.
What changed
10-year forecasting horizon
Predicts consumer flavor preferences a decade in advance, versus prior short-term trend data.
Previously impossible capability
Enables long-range prediction that neither Nestlé nor its competitors could do before.
Long-range demand signal
Informs innovation and portfolio decisions with a decade-out view of consumer taste.
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