From the firm's own write-upReceipt no. 2532
What sucked
One of the world's largest financial services companies needed to understand how agentic AI would reshape its marketing and advertising.
It lacked a forward-looking strategy for deploying autonomous AI agents while keeping human judgment central.
What they built
Human Machines developed a strategy for the future of agentic marketing and advertising, mapping where AI agents could plan, generate, and optimize campaigns and how human teams would direct and govern them.
What changed
Agentic marketing strategy
Defined how autonomous AI agents will plan, create, and optimize marketing and advertising across the enterprise.
Human-AI operating model
Set out how human teams would direct, govern, and collaborate with marketing agents.
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