Case study · From the Pluris libraryReceipt no. 6567
What sucked
A DTC wellness brand's data was fragmented across Shopify, Klaviyo, GA4, Meta Ads, Google Ads, and Amazon Ads.
Reporting was time-consuming and dashboards couldn't keep pace with evolving KPIs, making insights like campaign-level LTV or blended CAC hard to extract. High-value customer segments sat in dashboards but weren't activated in ad platforms.
What they built
CorralData unified a DTC wellness brand's full marketing stack, Shopify, Klaviyo, GA4, Meta, Google, and Amazon Ads, into a centralized reporting engine and customer data platform. Custom audience segments were pushed automatically to Meta and Google Ads via Reverse ETL, and AskCorral AI enabled on-demand querying and custom metric building.
What changed
Sales +30%
Sales increased by 30%.
ROAS & conversion +39%
ROAS and conversion rates jumped by 39%.
AOV +14%
Average order value climbed by 14%.
More fixes like this
- How a SaaS Marketing Team Saved $500K in 12 MonthsA25 · Technology & Software
- How a DTC Brand Proved Paid Search Returns 4x Paid SocialCorralData · Retail & E-Commerce
- How a Research Firm Cut 95% of Report Hours With AIDefyner · Professional Services
- How One Payments Co Tripled Lead ResponseHuman Pilots AI · Financial Services