Case study · From the Pluris libraryReceipt no. 1125
What sucked
Netflix and Doritos wanted a standout, shareable activation for Stranger Things at a time when traditional ad formats were losing attention.
The goal was an immersive, on-brand fan experience that worked at large scale without scripting every interaction.
What they built
A real-time generative voice-AI activation, a 1980s-style telethon fans call to have unscripted conversations with Stranger Things characters, running on-brand and at scale.
What changed
400k+ Fan Calls
Handled by the real-time voice AI.
70k+ Voice Messages
Captured from fans during calls.
0 Launch Defects
Clean launch at campaign scale.
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