Case study · From the Pluris libraryReceipt no. 2726
What sucked
The organization needed a faster way to identify relevant media hooks, package insights, and create client-facing deliverables.
Traditional research and proposal workflows required manual review across multiple sources and slowed down campaign ideation and sales support.
What they built
MJ Ventures built an AI-assisted media intelligence and proposal platform for a PR agency, combining LLMs, structured prompting, web research workflows, and a Lovable front end to draft campaign concepts and proposal content with human editorial review built in.
What changed
98%
Reduction in manual effort for outreach
47
New prospects booked into meetings the first week of launch
10%
Conversion rate improved 10% the first month of launch
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