A VP of Marketing at a large enterprise had a known problem: marketing leads weren't converting to sales.
Shadowing the team for a week revealed the real bottleneck, campaign briefs took 8 hours to build and competitive intelligence took another 5 hours per campaign, consuming so much capacity that marketers had no bandwidth for creative work. Taking a single campaign from ideation to live took three months.
Ashley built a hybrid solution using an Azure AI agent surfaced through Microsoft Teams, triggered by Power Automate when a campaign brief was submitted, to perform competitive intelligence, generate V1 copy assets, and auto-route JIRA tickets to creative, web, and video teams.
Campaign cycle from ideation to live compressed from three months to 45 minutes using one Azure AI agent and one Power Automate automation.
In Ashley's prior in-house role, rolling out AI-enabled workflows across marketing, sales, and product enabled the organization to overachieve its revenue target by $25 million, the proof case that launched her consultancy.
AI Workforce Alliance has not had a single client contract fail to renew across 15 active enterprise organizations as of the episode recording date.
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