From the firm's own write-upReceipt no. 6732
What sucked
Horizon Media was transforming from a media agency into a marketing-intelligence leader built around its AI operating system, and needed its entire workforce to be AI-first.
Section's diagnostic found the gap wasn't buy-in (~60% already engaged) but uncertainty about AI's role in daily work, underleveraged foundational skills, siloed learning, and no dedicated ownership of the transformation.
What they built
Section ran an AI maturity diagnostic, then built a custom curriculum combining three Section courses (AI Crash Course, AI for Problem Solving, AI for Marketers) with five Horizon-specific courses covering data foundations and the Blu platform. Five cohorts launched in August 2025 with a March 2026 completion deadline.
What changed
85% proficiency target
The program targets 85% AI proficiency across the organization by Q2 2026.
90% trust in AI
90% of employees reported trusting AI to support their work.
40% weekly active use
40% of the workforce reached weekly active use of the Section AI platform.
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