From the firm's own write-upReceipt no. 4404
What sucked
Eleven portfolio-company CMOs operated with limited internal resources, heavy agency dependence, and no systematic approach to customer insight or campaign testing.
What they built
Human Pilots built marketing capability across all 11 companies, moving core segmentation, planning, and testing work in-house and reducing reliance on outside agencies.
What changed
Planning: 3.5 weeks to 2 days
A 94% reduction in the campaign planning cycle across all 11 companies.
Agency spend down 30%
Agency spend fell 30% per company while content volume and precision increased.
8–12 segments, no new headcount
Each company moved to 8–12 targeted customer segments without adding staff.
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