One of the fastest-growing weight-loss clinic franchises in the US was scaling paid media to acquire new patients but couldn't tell how much it was really spending per new patient.
Marketing, CRM, and patient data lived in separate systems across multiple locations, making it impossible to calculate true customer acquisition cost (CAC), return on ad spend (ROAS), or lifetime value (LTV). Leadership needed HIPAA-compliant data unification, automated reporting, and fast time-to-value without building an internal data team.
CorralData unified Options' marketing, CRM, and patient data into one HIPAA-compliant view and built a custom multi-location attribution model tying every lead, consult, and patient to the campaign and center that drove it, surfaced through daily Instant Insights and the AskCorral agent.
Meta cost per lead dropped 78% over six months as spend shifted to campaigns that convert to patients.
CorralData surfaced which Meta campaigns converted to patients, not just leads, so the team cut low-quality traffic and doubled down on what closed.
The franchise uses CAC payback period and LTV-to-CAC ratio as governing metrics, grounding growth decisions in economics rather than intuition, without an internal data team.
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