A regional newsroom needed reporters to work faster and free up time from repetitive tasks so they could discover new stories, with AI adopted in a way that respected journalistic standards.

Media & EntertainmentAI Adoption & Training

What they built

GenFutures Lab delivered a hands-on training programme integrating AI into practical newsroom workflows across story discovery, research, editing, and administration, with responsible-use practices embedded alongside the tools.

What changed

Faster discovery

AI sped research and surfaced new stories

Lighter admin

Automated transcription and AI drafting reduced admin burden

Responsible adoption

AI embedded with editorial/NUJ-aligned safeguards

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