News Corp's business units were pursuing AI independently, evaluating dozens of vendors, duplicating efforts, and buying tools without a shared framework for measuring ROI.
The enterprise had no common language for AI readiness, no consistent method for prioritizing investments, and no mechanism to surface which pilots were actually delivering value across its competing media properties.
Nicole Castillo built an AI strategy framework for News Corp's decentralized structure, introducing a standardized ROI evaluation methodology, a unit-by-unit AI readiness assessment, and a pilot governance process enabling the enterprise to compare AI deployment results across competing business units.
ROI framework built to identify and track workflow efficiency gains of 25–30% across participating business units.
Existing AI vendor stack audited; underperforming tools flagged for elimination, targeting $150K in annual savings.
Baseline readiness assessment deployed across units, with 40% improvement set as the first-year benchmark.
- How a PE Roll-Up Surfaced 40% of Redundant WorkMarble · Financial Services
- How Reynolds Lifted Its Innovation Pipeline 40% in 8 WeeksStarday Foods · Consumer Goods & CPG
- How a $20M Services Firm Unlocked $500KSY Partners · Professional Services
- How One Automaker Cut Venture Discovery to 2 HoursFifthRow · Automotive