Reynolds Consumer Products wanted a stronger pipeline of meaningful, consumer-led innovation, but its research was fragmented across consumer studies, market reports, product reviews, social conversations, sales data and internal strategic priorities.
The problem was not a shortage of information. It was knowing which signals mattered, how they connected, and where Reynolds had credible room to grow beyond its familiar product categories as consumers' cooking and household habits changed.
Starday ran its proprietary AI research and decision system over Reynolds' internal research and performance data plus roughly 174,000 product reviews, 50,000+ social posts, segmentation, category research and competitive intelligence, then its innovation team turned the evidence into growth territories and product concepts.
Only 10 to 15% overlap with concepts from another strategy partner
More ideas in Reynolds' pipeline, and a more differentiated set to advance
The CEO took up the full cooking journey as territory, helping shape an "Own the Kitchen" direction
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