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Case study · From the Pluris libraryReceipt no. 0272
What sucked

Rachel runs an executive coaching practice serving CEOs of PE and VC firms, with four subcontracted coaches.

Her processes were entirely manual: session notes had to be written up by hand, coordination with coaches happened only quarterly, and the summaries she sent clients were rarely read. She wanted to differentiate her practice in a crowded market, but had no idea how to manage technical work or even determine what to build before spending money building it.

Professional ServicesOperationsUnder 4 weeks
What they built

Watch Me AI built three interconnected no-code tools for an executive coaching practice: a Coaching Feedback Analyzer scoring sessions against ICF competencies, automated post-session email summaries with follow-up reminders, and a custom AI assistant trained on the coach's methodology for between-session client support.

What changed
30+ min/client/week

Time saved per client weekly once the full automation pipeline scales across Rachel's practice

1 session

Rachel adjusted her coaching approach in her very next session after seeing AI-generated feedback that she was "giving too much advice"

0 engineers

Entire system built with off-the-shelf tools and custom prompts, no custom code, no dev shop, no ongoing development dependency

Time to results
Under 4 weeks
Company size
1-50 people
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Who did it
Mollie Amkraut Mueller
Founder, Watch Me AI

Vetted by Pluris.