Publicis Sapient's junior analysts lacked real-world product-management experience when serving as product owners or advisors to clients.
Internal upskilling relied on senior leaders building content, which consumed billable hours and put revenue at risk.
Section started with a Product Management Sprint (50 licenses, three-month trial), then expanded into an AI curriculum focused on mindset shift and real-world application. Programs included Intro to Prompting, AI for Personal Productivity, core and role-specific AI courses, and AI Mini-MBA cohorts for power users.
Section scaled from a 50-license trial to 10,000 seats deployed across the organization.
Bill rates increased, with some junior analysts moving from 50% to full bill rates.
327 users completed Section courses, 264 earned new skills badges, and 170 returned as power users.
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