Case study · From the Pluris libraryReceipt no. 5331
What sucked
A fast-growing D2C wellness brand lacked clarity on unit economics and pricing, operating without visibility into true profitability across products and customer segments.
It could not tell which SKUs and acquisition channels actually made money.
What they built
QuantFi ran a full unit-economics review for a fast-growing D2C wellness brand, building a fully burdened contribution-margin model across COGS, fulfillment, marketing, platform fees, returns, and CAC, with customer segmentation by acquisition source, LTV, and repeat behavior and pricing sensitivity analysis.
What changed
+20% EBITDA Margin
Overall EBITDA-margin improvement within 90 days.
+15% Gross Margin
Gross-margin increase on top-selling SKUs after pricing realignment.
-20% Wasted Spend
Reduction in spend on unprofitable customer segments.
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