Case study · From the Pluris libraryReceipt no. 6550
What sucked
The museum needed to make data-driven decisions across hundreds of disparate data sources.
Staff across marketing, content, and visitor experience operations lacked an easy way to access and understand data insights.
What they built
CorralData unified the American Museum of Natural History's hundreds of data sources, including Tessitura, Delighted, and its Explorer visitor app, into one accessible platform with dashboards and deep-dive analytics, so non-technical staff across marketing, content, and visitor experience could explore KPIs and the trends behind them.
What changed
Understanding the 'why'
Staff can better understand the 'why' behind their data.
Data-driven culture
Decision-making shifted to being rooted in data rather than opinion.
Sources unified
Hundreds of data sources across marketing, content, and visitor experience were made accessible in one platform.
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