Case study · From the Pluris libraryReceipt no. 3430
What sucked
Lacoste's data was fragmented across multiple online channels and platforms.
Without a comprehensive view of its online operations, the brand struggled to make informed decisions and optimize its marketing strategies.
What they built
CorralData integrated all of Lacoste's online data sources, Google Analytics, Salesforce Marketing Cloud, and Facebook Ads, into one unified platform using pre-built connectors. GA/GA4 data blending, attribution analysis, and item analysis delivered real-time reporting and cross-channel optimization across the brand's global e-commerce.
What changed
Marketing ROI up
Lacoste saw a significant increase in marketing ROI; specific figure not disclosed.
Lower acquisition cost
The brand reduced customer acquisition costs while improving retention and online sales growth.
Time savings
Massive time savings across teams freed staff to focus on strategic initiatives.
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